Basic principles
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The main principle behind i2Brain

Information is usually complex. You can understand and communicate better when it is structured accordingly.

Frequently, a linear structure like a text or a lecture corrupts the information.

The linearity presses the information into a form into which it simply does not fit

Like a square peg in a round hole.


A newspaper article has a beginning, a middle and an end.
A novel tells us a story in the same linear way.
A report contains facts and opinions. Many are linked with many others. But as a text, most of these connections are lost or at least difficult to see.
All oral communication occurs linearly - along the time axis.


i2Brain shows you information as it is: a complex network with many connections. It shows you information in the way the brain uses and stores it.

A pictorial representation is also easier to remember than a list.


Most people learn at an early age to recognise and interpret a list of letters on a piece of paper or a string of sounds (words) impinging on their ears. But babies can recognise visual patterns like faces and rooms.

i2Brain makes use of innate abilities rather than those which are learnt later.

This makes the process of understanding and learning easier.

Multi-dimensional information

A lot of information has several aspects, as is explained in the example about estate agents (realtors).

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